Be Memorable. Build Trust. Move Market Share.

Customer Connections Start With Compelling Marketing

Investigative, High-Quality, Engaging Content
  • Strengthening your influence among the competition: Providing real, human-focused customer success stories and other endorsement messaging to build your brand reputation and open doors.
  • Keeping your marketing aligned with your markets: Research and reporting methods to uncover important insights and result in content directly addressing the needs, concerns and emerging practices of your customers.
  • Connecting your sales team to decision makers on a whole new level: Arming your salespeople with easy-to-use tools and messaging to help them better engage and build trust with prospects and customers.
  • A strategic plan with follow-through: We’re creative, thorough and organized. Our campaigns include well-designed plans and leverage content through every opportunity.


Content Development Services By Worrell Communications

Content Development

Whatever the project, our goal is to help you connect to the world through clear and compelling content. Our experience with industry buyers and group purchasing organizations gives us insight to suitable avenues for enhanced communication. Hire us to share your company stories and reinforce your reputation in engaging and human-focused articles, website content, blog writing, social media posts and sales support materials.

Communication Consulting

Let's talk about your goals and create a solid plan for action. We can help to leverage your stories (and our provided content) in relevant formats and media environments. Customized communication to your target audiences can result in higher response rates, greater visibility and stronger customer connection to your brand.

Sales Communication Support

The members of your sales team are closer than anyone to your prospects and customers. Their ability to convey your brand and commitment in a relatable way is essential to earning customers' trust and business. We will arm your company with the sales communication content and guidance you need to present your value effectively and authentically.


Tracey Worrell

Expert Health Care Content Writer & Strategist

My Inspiration

After years of collaborating with sales and marketing teams, I founded Worrell Communications to provide highly differentiated, relatable marketing content. While working in the health care industry, I observed that real, people-focused accounts of patient and caregiver experiences resonated with just about everyone…but that many companies rarely communicated those human interest stories to prospects and customers. I want to provide that content that’s authentic and effective!  

Through my passions for storytelling and facilitating personal connection, I hope to make a positive impact in health care and other industries while doing the investigative research and writing I love. In line with my clients’ goals, I aim to provide compelling content that leaves lasting impressions, strengthens their customer relationships and contributes to their success.

My Background

I’m a graduate of the University of Kansas William Allen White School of Journalism and the Knight School of Communication graduate program at Queens University of Charlotte. My work experience includes newsletters, articles, websites, blogs, editing, and training. I’ve worked with web designers, corporate communication departments, non-profits, national sales teams, small companies and startups. Experiences in company ownership continue to fuel my desire to blaze new paths for myself and my clients and incorporate creative communication to promote business growth. 


Portfolio Samples

Blog post on health care eyewear considerations and Honeywell product line benefits

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Editing for quarterly health care trends and technology publication for Vizient group purchasing organization beginning in Q3 2021

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Whitepaper on post-pandemic health care personal protection equipment supply challenges and Honeywell offerings in the product category

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I am an owner of a company specializing strictly in Website design and development. In the 16 years I have been in this business, I collaborated with dozens of other professionals to provide a full range of web and marketing solutions for my clients. Tracey Worrell has been among the very best. Her professionalism towards my team and towards the client has been exceptional, as was the technical quality of her work. I recommend her very highly.

Lena Lumelsky


When our Community Foundation decided to create its first website we partnered with a boutique design firm who was good at design but did not offer the digital strategy and copywriting services we also needed. Tracey filled this need seamlessly. She worked with our marketing committee to understand our needs, and she worked with the design firm to bring the work to life...her addition to our motto was a stroke of genius. We just enjoyed our most successful Holiday Fund Drive, due in part to Tracey helping us deliver clear, inspiring and action-oriented messaging through our new website.

Allan Sutherland

River Hills / Lake Wylie Lions Community Foundation Board of Trustees, President

The thing I've come to realize about Tracey is how her process draws out the most relevant messaging from the clients we've collaborated on.  She's even reshaping the way we think about our own messaging and how we present it to our customers.  It's been quite interesting to experience her process.  

Marc Pitre

Right Here Interactive

Get In Touch

(704) 705-0857

Based in Charlotte, NC.