Be Memorable. Build Trust. Move Market Share.
Customer Connections Start With Compelling Marketing
- Strengthening your influence among the competition: Providing real, human-focused customer success stories and other endorsement messaging to build your brand reputation and open doors.
- Keeping your marketing aligned with your markets: Research and reporting methods to uncover important insights and result in content directly addressing the needs, concerns and emerging practices of your customers.
- Connecting your sales team to decision makers on a whole new level: Arming your salespeople with easy-to-use tools and messaging to help them better engage and build trust with prospects and customers.
- A strategic plan with follow-through: We’re creative, thorough and organized. Our campaigns include well-designed plans and leverage content through every opportunity.
Expert Health Care Content Writer & Strategist
After years of collaborating with sales and marketing teams, I founded Worrell Communications to provide highly differentiated, relatable marketing content. While working in the health care industry, I observed that real, people-focused accounts of patient and caregiver experiences resonated with just about everyone…but that many companies rarely communicated those human interest stories to prospects and customers. I want to provide that content that’s authentic and effective!
Through my passions for storytelling and facilitating personal connection, I hope to make a positive impact in health care and other industries while doing the investigative research and writing I love. In line with my clients’ goals, I aim to provide compelling content that leaves lasting impressions, strengthens their customer relationships and contributes to their success.
I’m a graduate of the University of Kansas William Allen White School of Journalism and the Knight School of Communication graduate program at Queens University of Charlotte. My work experience includes newsletters, articles, websites, blogs, editing, and training. I’ve worked with web designers, corporate communication departments, non-profits, national sales teams, small companies and startups. Experiences in company ownership continue to fuel my desire to blaze new paths for myself and my clients and incorporate creative communication to promote business growth.
Editing for quarterly health care trends and technology publication for Vizient group purchasing organization beginning in Q3 2021Read More
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Based in Charlotte, NC.